Ashler Hospitality Corporation

Ashler provides financial institutions and lenders with professional assistance for their hotel accounts. With extensive expertise in the hospitality industry, we offer advisory services as well as long- and short-term management addressing both the business and real estate aspects of hotel properties.

Whether an expanding business applying for financing or a ‘problem loan’, Ashler can provide the hotel expertise to assist you and your client.

Ashler can provide a range of advisory services including:

• Hotel Management (Interim bankruptcy operation and management)
• Financial and Performance Reviews
• Accounting and Control
• Franchise Evaluation

Ashler can provide both long-term management for your owner-clients or short-term ‘emergency’ management in the case of problem accounts. Our extensive knowledge of the hospitality industry also provides the basis for realistic assessments of lodging properties, their prior and anticipated financial performance as well as their management.

With experience operating both branded and independent hotels, Ashler is well positioned to provide expert and non-biased guidance concerning franchising. This experience indicates that a franchise brand must be selected with care and may not always provide the lender or owner with the certainty required.

Of particular importance to the evaluation and management of hotel properties is accurate and timely financial information and a specific service that Ashler provides is on-going bookkeeping and financial statement preparation. In this regard Ashler has developed efficient systems and procedures for the timely completion of full monthly financial statements based on the Uniform System of Accounts for Hotels; this processing is completed off-site at our offices in order to improve efficiency and reduce hotel payroll costs.