Ashler Hospitality Corporation

Glossary

ADR

Average daily room rate; the average room rate of a hotel calculated by dividing the total room revenue by the number of occupied rooms.

Branding

Obtaining a franchise brand name for a hotel such as, Holiday Inn, Hilton, etc.

Flag

Same as ‘branding’ above

HVAC

Heating, ventilation and air-conditioning.

Net Operating Income

Income, or profit, before interest expense, amortization expense and income taxes.

Redundant Asset

An asset of the hotel that is unnecessary to the performance of the hotel. This could be vacant land or a vehicle that is no longer used.

Uniform System of Accounts for Hotels

An industry-accepted standard for the structure of revenue and expense accounts for hotels. The standard was established and periodically updated with significant industry input and is published by the Hotel Association of New York.